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We are proud to announce the arrival of Essentials™ by Britax®, a new everyday value brand that brings Britax levels of protection to families who make safety a top priority.

Born from a leader in child passenger safety, Essentials™ by Britax® is a value brand built upon the primary focus that every family deserves the peace of mind that comes with over 50 years of Britax safety heritage. Each innovative safety feature is designed with your family in mind, because “Safe Enough” is not “Good Enough.”